emails_sent
only shows the number of emails that went out for a campaign. It does not incorporate bounced emails. The current click_rate
metric does not account for unique clicks or bounces.
To follow email marketing reporting best practices, I recommend new fields of bounces
, delivered
, and a revision to click_rate
For example,emails_sent
= 3,000bounces
^ = 100delivered
^ = emails_sent
- bounces
=2,900unique_subscriber_clicks
= 200total_clicks
= 400click_rate
^ = unique_subscriber_clicks
/ [emails_sent
-bounces
] =
6.9%
proposed change^