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Mailchimp - Bounced Emails Metric Field#1141

T

emails_sent only shows the number of emails that went out for a campaign. It does not incorporate bounced emails. The current click_rate metric does not account for unique clicks or bounces.

To follow email marketing reporting best practices, I recommend new fields of bounces, delivered, and a revision to click_rate

For example,
emails_sent = 3,000
bounces^ = 100
delivered^ = emails_sent- bounces=2,900
unique_subscriber_clicks = 200
total_clicks = 400
click_rate^ = unique_subscriber_clicks / [emails_sent-bounces] =
6.9%

proposed change^

8 days ago
1