Many organisations—especially in Germany, Austria, and Switzerland—use etracker as a privacy-compliant, GDPR-ready alternative to Google Analytics.
Feature:
- A native connector would let Windsor.ai users blend etracker web-analytics data with advertising, CRM, and offline datasets.
- Expanding coverage to etracker would strengthen Windsor.ai’s footprint in the DACH market and help current customers avoid manual CSV exports or work-arounds.
Key Aspects
- Authentication: Support token-based REST API access (API docs: https://api.etracker.com).
- Metrics & dimensions: Visits, page views, events, goals/conversions, ecommerce KPIs, campaign parameters, device and geo dimensions.
- Destinations: For us, the ability to make the data available in the Windsor.ai default schema for Power BI is a huge plus (Looker Studio connector from etracker exists….unfortunately).