Required metrics for each Marketing Platform:
Criteo: Conversion metrics (page views, content views, add to cart, initiate chekout, purchases, purchase value, Video views metrics)
Twitter: Conversion metrics (page views, content views, add to cart, initiate chekout, purchases, purchase value)
Bing: Conversion metrics (page views, content views, add to cart, initiate chekout, purchases, purchase value)
TikTok: Conversion metrics (page views, content views, add to cart, initiate chekout, purchases, purchase value)