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RTB House - Additional fields#1488

When configuring an RTB House connector, I noted the following fields were absent:

  • pv_conversion_count (post-view conversion count)
  • pv_conversion_value (post-view conversion value)
  • pc_conversion_count (post-click conversion count)
  • pc_conversion_value (post-click conversion value)
  • attr_pc_conversion_count (attributed post-click conversion count)
  • attr_pc_conversion_value (attributed post-click conversion value)

These fields are critical for attribution and measurement use cases where a consumer desires to compare actual performance against vendor reported performance.

a month ago