When configuring an RTB House connector, I noted the following fields were absent:
- pv_conversion_count (post-view conversion count)
- pv_conversion_value (post-view conversion value)
- pc_conversion_count (post-click conversion count)
- pc_conversion_value (post-click conversion value)
- attr_pc_conversion_count (attributed post-click conversion count)
- attr_pc_conversion_value (attributed post-click conversion value)
These fields are critical for attribution and measurement use cases where a consumer desires to compare actual performance against vendor reported performance.