Amazon Seller API – Search Query Performance Report#1524

The Amazon SP connector already uses the Amazon Reports API — for example, it includes the GET_SALES_AND_TRAFFIC_REPORT. However, the Search Query Performance Report is not yet included, even though it’s available through the same Reports API infrastructure.

Requested Report
Report type: GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT
API: Amazon Selling Partner API → Reports API
Reference: https://developer-docs.amazon.com/sp-api/docs/report-type-values-analytics#search-query-performance-report

Availability: Sellers registered in Amazon Brand Registry with the Brand Analytics role.
Marketplace support: NA (all), EU (ES, UK, FR, NL, DE, IT, SE, TR, SA, AE, IN), FE (all).

This is essentially the Amazon equivalent of Google Search Console — it shows which search queries drive organic product visibility and conversions. Without it, there is no way to:

Understand which search terms drive organic product discovery
Measure organic search share of voice vs. competitors
Identify keyword opportunities for listing optimization
Connect paid (Ads) and organic (Search Query) performance for a holistic Amazon strategy