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Snapchat Conversion API - Install field#1646

snapchat allows tracking install and app conversion if we use MMP or conversion API, i see that if using MMP we can connect windsor to Appflyer etc, but for if we are not using MMP conversions API should also be available to windsor no? it is also a good practice to track both since MMP especially in SKAN tend to leak to organic channel if not set up properly or configuration change in production. hence install attribution by each platform is required to guard rail and check if the attribution is leaking or not.

4 hours ago