
Previously a user of funnel.io a similar platform and recently moving to windsor.ai While I can see that there are several code based transformations that can achieive a custom text field by referencing another field, the barrier for the average marketing user to think in code and reference tech docs to achieve the goals may limit use and speed of delivering data.
Would love to see a simplified user interface - where we can quickly build custom dimensions (new data fields) based on the existing operations.. Example: if Campaign name contains “4th of July” set the data field dimension of “promo” a custom built field not in an api pull, to July4th”.
This was a huge help in the past where multiple users had different naming conventions in campaigns and we had to re-align data for various misspellings or differences in campaign names, Or allowed us to quickly group several campaigns.
I know these features currently exist in windsor and Im getting used to the interface differences.
As an overall suggestion for product improvement, would totally recommend a review of funnel.io (still early in its development) as their interface feels less daunting to a non-coder with a lot of great ease of use functions Im trying to relearn in windsor.ai
Ultimately - Do appreciate a great product, you solve a lot of problems