add ad related fields to branch.io connector#912

Hi,

To ensure seamless integration of Branch conversion data with other advertising platforms (DV360, Facebook Ads, and Google Ads). Could you please add these fields?

Required fields:
advertising_partner_name
channel
campaign_id
campaign
tags
secondary_publisher
ad_id
ad_name
ad_format
ad_set_id
ad_set_name
creative_id
creative_name
keyword
placement

Lifestyle events and conversion numbers:
COMPLETE_REGISTRATION
Login

Custom events:
custom event name & conversion number

Thanks for your prompt action!

To supplement, we would need to pull out the Branch custom event conversion data along with above-requested fields, and the custom event conversion data should be broken down into individual columns, each labeled with the corresponding custom event name.

Hope it helps facilitate your work

these fields were added here now https://windsor.ai/data-field/branch/

Hi Matthias,

Thank you for your work on the API integration. I’ve noticed that while Standard Events (Commerce, Content, and Lifecycle) are included, support for Custom Events is currently missing. While the existing API configuration allows for a custom_event_alias, this is not a direct equivalent to a full Custom Event, nor does every Custom Event necessarily utilize an alias.

For reference, the Branch documentation on tracking events details this further: https://help.branch.io/developers-hub/docs/track-branch-events

Adding support for Custom Events to the API would significantly enhance our data pipeline and provide more comprehensive insights into user behavior. We would greatly appreciate you considering this enhancement.

Thank you.

Hi Matthias,

To add on, the event count of currnet API should be total_count, would you please also add the unique_count as our client also requires the unique_count metric for their analysis?

Here is the article fyi: https://help.branch.io/developers-hub/reference/aggregate-api

Thank you for considering this request. Please let us know if you have any questions or require further information.

Hello Chris,
We updated our Branch connector:

• Added event metrics (named the same way as in branch dashboard, e.g. COMPLETE_REGISTRATION, PURCHASE)
• Added custom metrics (fields with “(custom event)” postfix in name)

To address your request regarding unique_count/revenue:

You can specify aggregation type in request Options at https://onboard.windsor.ai/app/data-preview when “branch” is selected as data source (see screenshot)

Chris asks: Could you please check if we can get ‘REVENUE’ metric? I want to have Value of every purchase on mobile app. It would be great if we can have.

Hi Matthias,

We’ve recently set up pipelines to export Branch data to BigQuery. We’ve noticed these pipelines have encountered an upload failure. I’ve attached a screenshot for your reference.

It appears that the promotion_aavsfps2409_confirm data is present in previous uploads and backfills. Could you please investigate this issue and advise on a resolution?

Thank you for your time and assistance.